Adam Brooke is set to take the helm as CEO of Netball South Africa in 2026, succeeding Modiegi Komane. With a rich background in sports administration, Brooke plans to transform the sport through commercialization, player development, and enhanced governance.
Adam Brooke is set to become the new CEO of Netball South Africa (NSA), bringing with him a wealth of experience in sports administration . Brooke’s appointment, commencing on March 1, 2026, marks a new chapter for the organization, succeeding Modiegi Komane. Komane’s tenure, which ran from October 2023 to October 2025, was marked by challenges, making Brooke’s task all the more significant.
Brooke’s background includes over two decades of experience, with expertise in various facets of sports management, including marketing, event management, sponsorship, operations, and governance. His impressive resume features involvement in high-profile global sporting events such as the Tour de France, Africa Cup of Nations, the FIFA World Cup, Olympic Games, the Absa Cape Epic, and the Rugby World Cup. He outlines a three-part plan to drive the sport forward which covers commercialization and professionalization to increase revenue, focusing on the performance of both men’s and women’s teams on the court, and developing netball at a grassroots level within South Africa. Brooke envisions South Africa competing for medals at the 2029 World Cup and aims to collaborate with the Ministry of Sport and other federations to foster talent discovery and development within the sport, providing opportunities for South African athletes to reach their full potential. \Brooke expressed his enthusiasm for taking on the role, citing his passion for South African sports. He saw the position as a “no brainer” because of the opportunity to work for a major federation, representing a sport with growing popularity. He notes the success of the South African netball team, particularly their recent victory against England, and acknowledges the steady growth of the men’s game. This represents a huge opportunity to further advance the sport. The incoming CEO highlights the importance of bringing unity and stability to the federation, especially given the challenges the organization faced last year, including the suspension of a former president and issues surrounding the working environment. Brooke plans to work closely with the new executive, including the president and vice president, while leveraging his experience to complement the existing knowledge within NSA. His strategy emphasizes stabilizing the federation, improving governance, and driving the organization toward a more successful future, emphasizing his commitment to collaboration and a team-based approach. The incoming CEO intends to focus on the performance of the men’s senior team and the establishment of a sponsored league, as well as the implementation of netball programs in schools, particularly for boys. This strategic focus is partly driven by the upcoming World Cup and the broader vision of World Netball (WN) to get the sport included in the Olympic Games. Brooke acknowledges the potential of the men’s team, its status as three-time African champions, and the necessity to build a professional men’s league and also introduce netball in schools to attract more male athletes from a young age. \Brooke’s vision extends beyond immediate successes, as he is strategically focused on the long-term sustainability and growth of netball in South Africa. This involves improving the governance structure within the federation, fostering a positive working environment, and developing talent from the grassroots level. A key element of his strategy is to promote netball in schools, including developing programs for boys and establishing a sponsored league to professionalize the men’s game. Brooke’s approach includes commercialization and professionalization of the sport, and aims to strengthen the performance of both men’s and women’s teams. These strategies are all geared towards not only increasing the appeal and profitability of the sport but also increasing its competitive edge on the international stage. His plan is comprehensive, covering all aspects of the sport, from the development of players to improving its overall financial and competitive standing. By taking this holistic approach, Brooke hopes to create a lasting legacy for himself and contribute significantly to the advancement of netball in South Africa.
Source: https://za.headtopics.com/news/adam-brooke-appointed-as-new-ceo-of-netball-south-africa-80106466