Walmart will launch 21 new stores in Gauteng, KwaZulu-Natal, and the Western Cape, offering South Africans lower prices than those at Checkers and Pick n Pay.
The launch starts this weekend with its third store at the East Point Shopping Centre in Boksburg, Ekurhuleni, this weekend.
The new store followed Walmart’s entry into South Africa last year with successful launches in Clearwater and Fourways.
“Boksburg customers can confidently shop on their own schedule and trust that they will always get the lowest total cost for their trolley of products,” Walmart said.
This is in contrast to competitors like Checkers, Pick n Pay, and Spar, which focus heavily on short-term promotions to attract shoppers.
“Independently published total price comparisons confirming that Walmart has delivered a low-price advantage,” said Massmart’s André Steyn.
He highlighted that these comparisons were of a comparable trolley of everyday essentials, including bread, milk, eggs, rice, sunflower oil, and sugar.
He added that local Walmart clients appreciated the convenience of a large range of products under one roof.
Similar to Makro, Walmart offers an assortment of fresh food and groceries, along with a range of family and home entertainment items.
Walmart is also taking the fight to Checkers Sixty60, Pick n Pay Asap!, and Woolies Dash with its online shopping service.
Shoppers can download the African version of the Walmart shopping app to take advantage of the retailer’s 60-minute express delivery service.
99% of its first-time online customers expressed a firm intention to place repeat orders of fresh food, groceries, adult beverages, and small appliances.
This has prompted Walmart to extend its 60-minute online delivery service from a 5km radius to 8km from its stores.
This is only the start. Walmart is expanding its national presence to deliver affordable, high-quality merchandise to South African consumers.
This national growth builds on the strong momentum from successful launches in Clearwater and Fourways.
The company said customers have enthusiastically embraced Walmart’s Every Day Low Price philosophy.
“With a further 21 stores proposed in Gauteng, KwaZulu-Natal and the Western Cape, Walmart is firmly establishing a broader national presence,” it said.
Inside a Walmart store in South Africa
